Resume
I’m an experience product design leader with 20 years of experience building and scaling design orgs that solve complex product problems. I’ve worked on everything from zero-to-one initiatives to growth stage companies across many verticals. I deliver user-centered experiences that generate measurable business impact.
Work experience
Design Director, Consultant | Independent/Freelance
October 2024—Present
Partnering with growth-stage companies to elevate their product design capabilities and drive strategic outcomes. Across client engagements I’ve stepped into senior design leadership roles to shape mobile strategy, craft new service offerings, and support product-led growth initiatives.
Head of UX, Design & Research | Drizly (acquired by Uber)
March 2021—July 2024
Executive design leader responsible for product experience across Drizly’s three-sided marketplace (Consumer, Retailer, Advertising). Grew and led a multi-disciplinary team embedded in agile squads across the org. Defined experience guidelines that shaped roadmap decisions.
Director, Product Design | Liberty Mutual
August 2017—March 2021
Led product design strategy for Liberty Mutual’s direct-to-consumer digital transformation, spanning web, mobile, and agent-assisted experiences. Built a multi-disciplinary team and scaled design capabilities to support enterprise growth and operational efficiency.
Director of User Experience | DraftKings
October 2016—June 2017
Brought in as the first UX design executive to establish DraftKings’ product design practice during a period of hypergrowth. Built the foundational design team and processes to scale UX across platforms, improve product quality, and support user acquisition and retention across gaming experiences.
Associate Creative Director, UX | SapientNitro
August 2012—October 2016
Promoted from UX Manager to Associate Creative Director, I led design teams across major client engagements, including the Staples Advantage B2B app and Liberty Mutual’s RightTrack. I played a key role in evolving team process toward a more product-focused approach and contributed to talent development through hiring, mentoring, and running the summer intern and junior associate programs.
Senior Experience Architect | Critical Mass
August 2011—July 2012
Senior UX designer responsible for designing key digital platforms in the insurance and financial services spaces. Led experience strategy for large-scale redesigns and campaign-driven microsites.
Senior UX Designer | Rosetta (a Publicis company)
August 2008—August 2011
Led UX and design for high-traffic ecommerce platforms across B2C and B2B verticals. Delivered scalable, user-centered experiences for industry-leading clients and helped establish agency’s early mobile design practice.